Day 1: Diagnostic
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Day 2: Emergency Fixes
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Day 3: Mindset Reset
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Day 4: SSG Mastery
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Day 5: Formation Fix
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Day 6: Match Confidence
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Day 7: Transformation
Welcome to 360TFT
This resource is brought to you by 360TFT, the Football Coaching Academy, and Kevin Middleton - a coach with 15+ years of experience helping players and coaches improve, grow, and succeed.
The Match Day Challenge
You've developed the players, built the systems, and organised the formation. Now it's time to bring it all together when it matters most, on match day.
Training ground heroes can become match day ghosts when coaches fail to bridge the gap between preparation and performance. Today, you'll learn the systematic approach that ensures your players arrive confident, perform with clarity, and adapt when the unexpected happens.
🗓️ Friday (aka the last training session before the match)
Set the emotional tone and tactical foundation for match day success.
Training Session Focus
- Light Technical Work: Ball mastery to build confidence
- Set Piece Practice: Rehearse situations they'll face
- Positive Finishing: End with players scoring goals
- Team Talk Preview: Brief overview of tomorrow's plan
✅ Individual Conversations
Speak to 3-4 key players about their specific roles and what you expect from them.
✅ Formation Clarity
Confirm starting XI and ensure each player knows their position responsibilities.
✅ Opposition Briefing
Share 2-3 key points about the opposition without creating fear.
⏰ Match Day Morning
Create calm confidence through routine and clear communication.
Arrival Routine (90 minutes before kick-off)
- Personal Greetings: Welcome each player individually
- Music Playing: Upbeat but not overwhelming
- Equipment Check: Ensure everything is ready
- Calm Energy: Confident body language from all staff
Before The Warm Up Talk (60 minutes before)
- Remind (2 minutes): What we've worked on in training
- Roles (3 minutes): Each player's specific job today
- Belief (2 minutes): Why we're ready for this challenge
- Focus (1 minute): First 10 minutes game plan
Pre-Match Team Talk (10 minutes before)
- Remind (1 minute): We are a good team
- Roles (1 minute): When everyone works hard in their role
- Belief (1 minute): The whole squad is behind each other
- Focus (1 minute): Execute the game plan and see you at half time
🏃 Match Day Warm-Up Psychology
Use the warm-up to build confidence and establish team connection.
Confidence-Building Warm-Up Structure
- Start Together: Everyone does the same exercises
- Success-Based Drills: Activities they can't fail at
- Finishing Practice: End with shots and goals
- Team Huddle: Final connection before kick-off
✅ Energy Management
Read the team mood - lift energy if flat, calm if too hyped.
✅ Individual Check-ins
Quick words with nervous players during warm-up.
✅ Opposition Observation
Watch their warm-up for last-minute tactical insights.
⏱️ The 15-Minute Transformation
Turn half-time into your tactical and emotional reset opportunity.
Minutes 1-3: Hydration & Calm
Let players drink, breathe, and settle. No tactical talk yet.
Minutes 4-8: Analysis
What's working well? What needs adjusting? Maximum 2 changes to the tactics.
Minutes 9-12: Solutions
Clear instructions for second half. Focus on what TO do.
Minutes 13-15: Energy
Build belief and determination for the second half challenge.
Half-Time Scenario Responses
📈 When Winning
"We're doing exactly what we practiced. Keep the intensity, stay focused, and don't change what's working."
📉 When Losing
"We're creating chances, keep believing. Let's make this one small adjustment and trust our ability."
⚖️ When Drawing
"The game is there for us to win. Step up the tempo, be brave, and take our chances when they come."
😤 When Frustrated
"I can see you care, that's brilliant. Let's use that energy positively and stick to our game plan."
🔍 The Simple Scouting System
Gather useful information without overwhelming your players with data.
Formation & Shape
- How many defenders, midfielders, attackers?
- Do they play wide or narrow?
- High line or deep defence?
- Does formation change during game?
Key Players to Watch
- Who takes their set pieces?
- Which player do they look for most?
- Who organises their defence?
- Fastest/strongest players to be aware of?
Playing Style
- Do they play long or short passes?
- Press high or defend deep?
- Quick transitions or patient build-up?
- Strong at set pieces?
Potential Weaknesses
- Slow to track runners from midfield?
- Vulnerable to pace behind defence?
- Struggle with physical challenges?
- Poor communication at back?
📊 Information Delivery Rules
How to share intelligence without creating fear or confusion.
The 3-2-1 Rule
- 3 Things We'll Do Well: Focus on our strengths first
- 2 Things to Watch: Key opposition threats to be aware of
- 1 Big Opportunity: How we can hurt them most
⚡ Sideline Communication
Your voice during the game shapes player confidence and decision-making.
Positive Sideline Phrases
- "Keep going!" - When players make mistakes
- "That's it!" - When they do something right
- "Switch it!" - Quick tactical instruction
- "Stay calm!" - When pressure builds
- "Believe!" - When confidence drops
✅ Encourage Risk-Taking
Support players when they try difficult skills, even if they don't come off.
✅ Celebrate Effort
Acknowledge good runs, tackles, and positioning - not just goals.
✅ Stay Solution-Focused
Tell players what to do, not what they did wrong.
🔄 Tactical Adjustments During Play
When and how to make changes that help rather than confuse players.
Adjustment Timing
- Natural Breaks: Throw-ins, free kicks, goal kicks
- Drink Breaks: If available, use for quick instructions
- Substitutions: Brief the new player and one other
- Never: When team is building attacking momentum
Common Game Scenarios
🎯 Creating More Chances
"Get closer to their box, support your teammate on the ball!"
🛡️ Defending a Lead
"Stay compact, win the ball, and keep possession when we get it!"
⚡ Needing Energy
"Can we work even harder than this?"
🧠 Poor Decisions
"Slow down, look up, and trust your teammates!"
🔗 Bringing Together the Entire System
Technical Skills (Day 2): Match day pressure tests technique - confident players execute better.
Mental Preparation (Day 3): Pre-match protocols build on daily confidence work.
Training Systems (Day 4): Small-sided games prepare players for match chaos and decision-making.
Formation Understanding (Day 5): Clear roles reduce match day anxiety and improve performance.
The Complete System: Match day confidence is the culmination of everything you've built in training.
Your Match Day Implementation Plan
Last Session Before The Match
Light training, positive focus, tactical preview, individual conversations
Match Morning
Calm arrival, structured team talk, confidence-building warm-up
First Half
Positive sideline support, solution-focused instructions, encourage risk-taking
Half-Time
15-minute reset structure, maximum 2 changes, build second half belief
Second Half
Tactical adjustments at natural breaks, energy management, stay solution-focused
Opposition Intelligence Gathering
Watch Previous Games: If possible, observe opponents before your match
Arrive Early: Watch their warm-up for formation clues and key players
First 10 Minutes: Use opening period to confirm or adjust your game plan
Share Wisely: Give players information that helps them, not overwhelms them
⚠️ Match Day Confidence Killers
- Over-Analysis: Too much tactical information creates confusion
- Negative Focus: Talking about what might go wrong breeds fear
- Last-Minute Changes: Changing formation or key players creates uncertainty
- Emotional Extremes: Getting too high or too low affects decision-making
- Blaming Officials: Focus on what you can control
After 15+ years of coaching, I've learned that match day is where preparation meets opportunity. Early in my career, I thought my job was to have all the answers and fix every problem during the game. Now I know that my job is to create players who can solve problems themselves. The best match day coaching happens in the weeks before the match - building confidence, clarifying roles, and developing decision-makers. On match day, trust your preparation and trust your players. When they know you believe in them, they start to believe in themselves. That's when ordinary players produce extraordinary performances.
Tomorrow: Day 7 - The Transformation Plan
"Your Roadmap to Consistent Improvement"
You've learned emergency fixes, built confidence, created systematic training, organised formations, and mastered match day preparation. Tomorrow, you'll discover how to weave everything together into a 30-day transformation plan that creates lasting change and sets the foundation for long-term success.
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